Apple 2.0

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Booz & Co. names Apple the 'most innovative' for third year

November 7, 2012: 12:02 PM ET

Praised not for the size of its R&D budget, but for the "fuzzy front end" of its innovation

FORTUNE -- Although it spent less than Amazon (AMZN) on R&D last year, half as much as Google (GOOG) and IBM (IBM) and one third as much as Samsung and Microsoft (MSFT), executives polled by Booz & Co. named Apple (AAPL) the world's most innovative company for the third year in a row.

As the Booz report puts it,

"...it is not how much companies spend on research and development that determines success — what really matters is how those R&D funds are invested in talent, process, and tools."

In the management consulting firm's eighth annual survey, Apple, Google and 3M (MMM) retained their No. 1, 2 and 3 spots, respectively, Samsung rose for the second year in a row, and Amazon joined the top 10 list for the first time.

You can learn more about Booz' methodology by downloading its media kit here.

Below: Who's up and who's down.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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