Apple 2.0

Covering the business that Steve Jobs built

Video: Foxconn's factory workers get an Apple Store

November 4, 2012: 7:33 AM ET

The company's first retail outlet in Shenzhen, China, employs 250, draws huge crowds

Part of the crowd that showed up for the opening. Image: Paco Wong

FORTUNE -- Three things struck me about Paco Wong's 18-minute YouTube video (pasted below) from the opening Saturday of Apple's (AAPL) first store in Shenzhen, China:

  • The number (reportedly 250) of retail staffers the company has employed
  • The size and enthusiasm of the crowd that showed up for free opening-day T-shirts
  • The number of iPhones and iPads the people in line already own.

In Mike Daisey's description of the factory town in Southeast China where tens of millions of Apple devices are assembled, the first functioning iPad a Foxconn worker ever saw was the one the visitor from America showed him. UPDATE: Daisey's response here.

Paco Wong's video:

According to M.I.C. Gadget's Herman Lai, Shenzhen is the main point of entry for grey market products into mainland China. In addition to making it easier for Foxconn workers to buy the devices they assemble, the new store could cut into the scalpers' trade.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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