Apple 2.0

Covering the business that Steve Jobs built

Video: Walking the iPad mini line at Apple's Fifth Ave. store

November 2, 2012: 9:06 AM ET

We counted 550 customers two hours before doors were due to open

FORTUNE -- Apple (AAPL) pushed back the launch of the iPad mini in waterlogged New York City to 10 a.m. to give staffers extra time to get to work. But they neglected to tell the customers who were all queued up and ready to go at the company's flagship Fifth Avenue store by 8 a.m., when we shot this YouTube video:

There were more than 800 in the line by the time the 10 a.m. countdown began:

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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