Today in Tech: Why Google's new tablet is the sharpest of them all

October 29, 2012: 2:07 PM ET

Also: How advertisers are adjusting to mobile; the future of augmented reality.

Google dropped some new products, including the Nexus 10 tablet and Nexus 4 smartphone.

Google announces new Nexus tablets, smartphone [CNET]

The Nexus 10 tablet, developed with Samsung, offers what Google calls the highest-resolution screen in the tablet marketplace at 300 pixels per square inch. That 2560 by 1600 pixel display will still get nine hours of video playback, Google says. And it has an account-switching feature that lets multiple users share the tablet more easily. The 16GB model goes for for $399; the 32GB model costs for $499. It's available Nov. 14.

The world is not enough: Google and the future of augmented reality [THE ATLANTIC]

To me, the hardware (transparent screens, cameras, batteries, etc) and software (machine vision, language recognition) are starting to look like the difficult but predictable parts. The wildcard is going to be the content. No one publishes a city, they publish a magazine or a book or a news site. If we've thought about our readers reading, we've imagined them at the breakfast table or curled up on the couch (always curled up! always on the couch!) or in office cubicles running out the clock. No one knows how to create words and pictures that are meant to be consumed out there in the world.

This is not a small problem.

Advertising relearned for mobile [THE NEW YORK TIMES]

"What we're trying to do is think about the on-the-go user," said Jason Spero, leader of global mobile sales and strategy at Google, which dominates advertising online and is far and away the leader in mobile advertising. "What does that user want when she's sitting in a cafe or walking down the street?"

A big challenge for the tech companies is that advertisers pay less for mobile ads than for those online, largely because consumers are less likely to make a purchase on their phones. Though people click on mobile ads more than on desktop ads, advertisers wonder whether that is because of what they call the "fat finger effect" — accidental clicks on tiny touch screens.

Live from Microsoft's Windows Phone 8 event [THE VERGE]

"Pandora on WP8 will include a whole year or free music with no ads."

Apple will sell app-enabled, color-changing light bulbs [MASHABLE]

I had the opportunity to try the Hue system and app for a few days, and can tell you that it was a lot of fun. I was able to change the colors of the light bulbs in different rooms, adjust the brightness level, or turn the lights off and on with one touch from my iPad.

Filip Jan Depauw, Philip's senior director, told Mashable consumers should be able to select the lighting they want, whether it's soothing or relaxing. "We won't tell you what to do," he said, "You create your own mood."

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About This Author
JP Mangalindan
JP Mangalindan
Writer, Fortune

JP Mangalindan is a San Francisco-based writer at Fortune, covering Silicon Valley. Since joining in 2010, he has written on a wide array of topics, from the turnaround of eBay to the evolution of net neutrality. A graduate of Fordham University, Mangalindan has also written for GQ, Popular Science, and Entertainment Weekly.

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