Apple 2.0

Covering the business that Steve Jobs built

Live on Apple TV: Today's iPad mini event

October 23, 2012: 8:08 AM ET

For serious Apple watchers, this may be the best reason yet to buy its $99 set-top box

FORTUNE -- Boy am I glad I didn't spring for airfare and a hotel to cover today's Apple (AAPL) special event in San Jose, Calif.

I had planned to monitor the thing second-hand through any of more than a dozen live blogs.

But now, thanks to a new "Apple Events" channel the company just added to its $99 Apple TV device, I can watch it live from the comfort of my living room in Brooklyn.

Apple briefly experimented with live webcasts of its special events a few years ago -- to the dismay of East Coast reporters who flew out to attend them. But for reasons the company never explained, it returned to its usual practice of giving bloggers first crack at the news before posting the video on its website a few hours later.

UPDATE: Apple just updated its website. The event will also be streamed live here. So you don't need an Apple TV after all.

Now anyone can see what the reporters are seeing, as they see it. What viewers won't get, of course, is a chance to touch and feel any new devices -- an iPad mini, for example -- in the hands-on room after the show. Or, for those reporters favored by Apple PR, a review copy to take home.

The event is scheduled to begin at 10 a.m. Pacific, 1 p.m. Eastern. For readers who don't own an Apple TV or have enough bandwidth to handle the video stream, there are always those live blogs. I've listed the ones I know about below the fold. (Thanks to TUAW for the tip.)


The Verge








Globe and Mail

ABC News

Ars Technica

The Loop


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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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