Apple 2.0

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Video: A 'Secret Society' of Apple Investors revealed

October 6, 2012: 10:58 AM ET

CNBC exposes one of our favorite sources of news and analysis

Source: CNBC

FORTUNE -- To counteract what they perceived as stream of clueless Apple (AAPL) commentary on CNBC, three long-time participants of Investor Village's AAPL Sanity board agreed to be interviewed by Simon Hobbs Friday morning for the network's Squawk on the Street segment.

I had mixed feelings about the plan. The managers of the private, invitation-only online community have been kind enough to let me listen in on -- and occasionally participate in -- their ongoing discussion of all things Apple, and I've found it an invaluable resource. The board's 600 members -- a number of them Apple millionaires many times over -- have highly tuned antennae for any news that could affect the stock and a well-honed skepticism for filtering out what they like to call Apple FUD (Fear, Uncertainty and Doubt). The last thing they needed, I felt, was a flood of newbies ruining the neighborhood.

I needn't have worried. Despite their inexperience in the klieg lights and Simon's somewhat breathless commentary, the three members -- co-founder Desiree Owen, advertising executive David Thall and retired military intelligence officer JB Nabors -- acquitted themselves well. But so far only a handful of new requests for membership have come in to what CNBC's graphics department kept insisting was APPL (sic) Sanity, and the site's managers are wisely asking prospective members to first spend three months participating in Investor Village's public Apple board so they can be fairly judged on the quality of their posts.

All in all, I thought it was a useful segment, and I've posted a copy below and on YouTube.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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