Brand values: Apple +129%, Samsung +40%, Nokia -16%
October 5, 2012: 7:06 AM ETA new report says Apple is now the second most valuable brand in the world
Click to enlarge. Source: Interbrand. Chart: PED
FORTUNE -- Apple (AAPL), Amazon (AMZN) and Samsung are up sharply.
HP (HPQ), Dell (DELL), Microsoft (MSFT) and Nokia (NOK) are down.
Such are the high-tech highlights from Interbrand's 13th annual Best Global Brands report, issued Thursday.
Based on, among other things, the strength of a brand to command a premium price, Apple was the top rising brand of 2012, registering a 129% jump year over year. According to Interbrand, the Apple logo is now valued at $76.6 billion, second only in the world to Coca Cola's (KO).
"Despite Steve Jobs' passing," wrote Interbrand, "consumers' emotional connection to the Apple brand remains stronger than ever -- this was made clear just recently with the launch of iPhone 5. Even in the face of increasing competition from rivals Google and Samsung, the company continues to demonstrate its commitment to protecting the Apple brand and its intellectual property."
