Apple 2.0

Covering the business that Steve Jobs built

Vote for your favorite (or most wished for) Apple iPhone 5 ad

September 22, 2012: 10:24 AM ET

Thumbs, Cheese, Physics or Ears? How about Maps or the new dock connector?

"Say Cheeeeeeeeeeeese"

FORTUNE -- Following the release of the iPhone 5, Apple (AAPL) blitzed prime-time TV in the U.S. Friday with four new ads, three for the iPhone 5 and one for the new EarPods. You can view all four at apple.com. We've posted the YouTube versions below the fold.

Meanwhile, you can vote below for your favorite ads -- and for the Apple ads you'd most like to see.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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