Apple 2.0

Covering the business that Steve Jobs built

Video: Walking the iPhone 5 line at Apple's Fifth Ave. store

September 21, 2012: 10:47 AM ET

Ten minutes before they let the first customers in we counted more than 800 in the queue

FORTUNE -- Apple (AAPL), by our count, drew twice as many customers for the iPhone 5 as they did last year for the iPhone 4S. This despite all those pre-orders they took in the first 24 hours (2 million vs. 1 million for the iPhone 4S).

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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