Apple 2.0

Covering the business that Steve Jobs built

Viral video: Apple's Steve Jobs is resurrected as a rap star

September 15, 2012: 7:37 AM ET

"iFhone 5 ... Whatcha gonna do - buy the Galaxy?"

FORTUNE -- This catchy YouTube 'toon, produced by Emmy-nominated animator Aaron Simpson, was posted two days before Apple (AAPL) unveiled the iPhone 5. By Saturday morning it had generated more than 950,000 hits. Warning: Contains some mild profanity.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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