Apple's iPhone 5 launch is a 12-TV-satellite-truck event

September 12, 2012: 12:52 PM ET

That's more media attention than the original iPad launch or Steve Jobs' last keynote

The scene at the Yerba Buena Center. Photo: AllThingsD

FORTUNE -- My colleague JP Mangalindan, who is live-blogging Apple's (AAPL) iPhone 5 launch here, did me a favor and counted the number TV satellite trucks parked in the blocks around San Francisco's Yerba Buena Center today.

He counted an even dozen. That's as many as I've ever seen at an Apple event. By comparison, I counted:

  • 11 at the launch of the original iPad in February 2010
  • 10 at Steve Jobs' last WWDC keynote in June 2011

Looks like the new iPhone has, if nothing else, captured the media's attention.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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