Apple 2.0

Covering the business that Steve Jobs built

Apple's iPhone 5 launch by the numbers

September 12, 2012: 1:23 PM ET

The company rolled out a lot of stats Wednesday -- some fresh, some not so much

CEO Tim Cook, with a nice round one. Photo: The Verge

FORTUNE -- Here they are, as they cross the wires:

iPhones:

  • Prices: The new iPhone 5 starts at $199 for 16G, $299 for 32G, $399 for 64G with 2-year contract
  • The  16G iPhone 4S falls to $99, the 8G iPhone 4 is free on contract
  • Preorders start Sept. 14
  • Sales start Sept. 21 in the U.S. and 8 more countries
  • Ships to 20 more countries on Sept. 28
  • By December will be in 100 countries, 240 carriers
  • iOS 6 ships free on Sept. 19
  • The iPhone 5 is 18% thinner than the iPhone 4S
  • At 112 grams, it's 20% lighter
  • The display measures 4 inches diagonally
  • 1136 x 640 screen resolution
  • 16:9 aspect ratio
  • Accommodates a fifth row of icons
  • 44% more color saturation
  • One less layer in the display
  • 4G LTE modem is twice as fast as fastest 3G standard
  • New Wi-Fi radio gets download speeds of up to 150 Mbps
  • A6 dual-core processor is 2X faster iPhone 4S
  • 2X faster graphics
  • Launches Pages app 2.1X faster. Saves iPhoto image 1.7X faster
  • 8 hours talk time on the battery, 250 hours standby
  • 8 megapixel rear camera, f2.4 aperture, 25% smaller
  • 40% faster photo capture
  • Shoots 1080p HD video
  • Front camera shoots FaceTime chats at 720p HD
  • 3 microphones:  bottom, front and back
  • Speaker is 20% smaller
  • New "lightning" dock connector is 80% smaller
  • New maps app in iOS 6 knows about 100 million "points of interest"
  • 400 million iOS devices sold through June 2012

iTunes:

  • iTunes update due in late October
  • 200 million customers using iTunes in the cloud
  • iTunes store available in 63 countries
  • Apple has 435 million iTunes accounts (i.e. credit card numbers) with 1-click shopping

iPods:

  • 350 million iPods sold to date
  • New iPod nano has 2.5-inch multitouch screen
  • At 5.4mm, 38% thinner
  • Comes in 7 colors
  • Available in October
  • $149 for 16GB

iPod touch:

  • New iPod touch at 6.1mm thin and weighs 88 grams is the thinnest and lightest yet
  • Same 4-inch display as the iPhone 5
  • 2X faster dual-core A5 processor
  • Up to 7X faster graphics
  • Batteries good for 40 hours of music
  • 5 megapixel camera on back
  • 720p HD camera in front
  • Bluetooth 4.0
  • Wi-Fi 11n 2.4 and 5GHz for up to 150 Mbps downloads
  • 5 colors, with matching wrist loops
  • Available in October
  • 32GB for $299 and 64GB for $399

EarPods:

  • 600 million earbuds shipped
  • New EarPods 3 years in design; involved making 3D scans of hundreds of ears
  • Free with new iPhone 5, iPod touch and iPod nano
  • Sold separately, but no price given (UPDATE: $29 on apple.com)

App Store: 

  • 700,000 apps in the App Store, 250,000 tailored for the iPad
  • 90% of them are downloaded every month
  • The average customer uses 100 of them

iPad:

  • Apple (AAPL) sold 17 million iPads last quarter for a total of 84 million in two and a half years
  • That's more iPads than PCs sold in the quarter by any PC manufacturer
  • Hundreds of competing tablets have been launched, to little effect
  • A year ago, iPad had a 62% tablet market share worldwide
  • Last quarter, iPad it had a 68% share
  • iPad accounts for 91% of Web traffic for all tablets
  • 94% of the Fortune 500 are testing or deploying iPads

Macs: 

  • Apple's notebooks ranked No. 1 in U.S. marketshare over the past three months
  • Mac sales growth has outpaced PCs for six years straight
  • In July, Apple's notebooks had a 27% market share in the U.S.
  • 7 million copies of Mountain Lion have been downloaded

Apple Stores: 

  • 83 million people visited Apple Stores last year, almost 1 million a day on average
  • A total of 380 stores as of today
  • As of Friday, with first store in Sweden, will have Apple Stores in 13 countries

 

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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