Apple 2.0

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Apple issues a press invitation for a Sept. 12 special event

September 4, 2012: 12:15 PM ET

Is it an accident that the shadow cast by the number 12 looks like a 5 -- as in iPhone 5?

FORTUNE -- As expected -- thanks to countless rumors -- Apple (AAPL) has scheduled a press event for Wednesday Sept. 12, a week from tomorrow.

The invitation e-mailed to journalists offers no detail beyond the place and time (San Francisco's Yerba Buena Center for the Arts Theater on Sept. 12 at 10 a.m. Pacific).

But the tag line -- "It's almost here" -- and the fact that the shadow cast by the big "12" looks a lot like the number 5 strongly suggest that this is the event at which the new iPhone will be announced and that it will indeed be called the iPhone 5.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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