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Korea Times: Samsung 'reeling in shock' after Apple verdict

August 26, 2012: 12:38 PM ET

The lopsided loss is not playing well in the South Korean press

Samsung headquarters. Photo: Oskar Alexanderson via Wikipedia commons

FORTUNE -- "While Samsung officials in Seoul weren't expecting a convincing win in a trial held at the heart of Silicon Valley, they hadn't been expecting such a lopsided loss either."

So writes Kim Yoo-chul in a piece published Sunday afternoon in the Korea Times, the oldest English-language daily in South Korea.

Under the headline "Samsung scrambles to recover after uppercut" Kim goes on to report:

Samsung executives were still reeling in shock Sunday, but provided no clear hint on the company's next move in the showdown with its industry archrival. It's widely expected that Samsung will appeal, but the outlook for success in the appeal now looks rather murky.

"It's absolutely the worst scenario for us,'' a senior Samsung executive said as he rushed into the company's compound in southern Seoul.

Inside the building, Choi Gee-sung, former Samsung Electronics CEO and now the head of Samsung Group's corporate strategy division, was holding an emergency meeting attended by Shin Jong-kyun, the company's mobile devices chief, and Lee Dong-joo, lead marketing official.

Even if Samsung challenges the pro-Apple (AAPL) verdict, the odds are long. "As far as I know," an unnamed Samsung official told Kim, "it's very rare for the presiding judge to make a decision going against the verdict by jurors."

You can read the rest of Kim's piece here.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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