Apple 2.0

Covering the business that Steve Jobs built

The case for a unibody iPhone

August 12, 2012: 5:20 PM ET

An industrial designer's analysis of the latest video out of Asia

FORTUNE -- Don Lehman, a Chicago-based industrial designer, has taken a close look at the video (above) that created such a stir in late July when it was posted by the Japanese smartphone repair firm iLab Factory.

It could be, according to Lehman, 1) an elaborate hoax, 2) a decoy released by Apple (AAPL) to throw us off the scent, 3) an early design, since rejected, or 4) an actual production model of the new iPhone.

Lehman is putting his money on the latter, and has posted a detailed analysis of the virtues of what looks to be the first unibody iPhone. You can read it here on

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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