Apple 2.0

Covering the business that Steve Jobs built

Apple's Olympic TV ads: One funny one, two not so much

July 28, 2012: 6:59 AM ET

Batting 333 isn't bad in baseball. For Apple, it's below average.

FORTUNE -- The one about the Apple "genius" doing emergency interventions in mid-flight is the funny one.

The quality falls off when the same genius (who apparently sleeps in a blue Apple T-shirt and puts on his name tag to answer the door) interacts with increasingly silly customers, one whose wife is about give birth and another who bought a PC thinking it was a Mac.

All three ads debuted during TV coverage of the Olympic opening ceremonies. Apple (AAPL) has posted hi-res versions on its website here.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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