Apple 2.0

Covering the business that Steve Jobs built

Apple vs. Samsung: Dueling before-and-after stories

July 26, 2012: 3:58 PM ET

The trial starts on Monday, and both sides have filed their briefs. What the jury will see.

Click to enlarge. Source: Apple's brief.

FORTUNE -- The image at right, taken from the pretrial brief Apple (AAPL) filed on Tuesday, represents the story the company wants the jury to hear: That Samsung's idea of what a mobile phone should look like underwent a sudden and permanent transformation in January 2007, when Steve Jobs unveiled the first iPhone.

The image below, from Samsung's brief, tells a very different story. It shows 10 different touchscreen phones under internal development in the summer of 2006, one of which -- the F700 -- was, according to Samsung, the subject of a Korean design registration application in Dec. 2006, a month before the iPhone's debut.

We can't know ahead of time which story the jury will find most persuasive. But billions dollars -- and Samsung's right to sell Android devices in the U.S. market -- could be at stake.

Click to enlarge. Source: Samsung brief.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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