Video: Why design matters

July 19, 2012: 2:06 PM ET

Yves Behar, chief creative officer, Jawbone and founder and chief designer, Fuseproject, joined Rebekah Cox, product design manager at Quora, Tony Fadell, founder and CEO of Nest, and Doreen Lorenzo, president of Frog Design on stage at Fortune's Brainstorm Tech conference to discuss the importance of design.


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