Apple 2.0

Covering the business that Steve Jobs built

The (newly multilingual) Apple Store is down -- updated

July 18, 2012: 6:16 AM ET

Gone is the yellow Post-it note. In its place, a sign that says it'll be back soon in 18 languages

FORTUNE -- Apple's (AAPL) online store's "down for repairs/updating" sign has a new look. The yellow "We'll be back soon" Post-it has been replaced by more muted signage that is a lesson in multinationalism. At right: The message in French.

UPDATE: The store came back on line at 6:00 a.m. Eastern (3 a.m. Pacific). It's been a while since I've shopped there, but what looked new to me was this summer's educational discount: "Buy the new iPad and get $50 for apps." (Or a $100 gift card if you buy a Mac.) Follow the asterisk to read the fine print.

Thanks to CNET's Steven Musil for counting the different languages.

UPDATE: According to CultofMac's Killian Bell, the only thing really new on the page is the notification by text message feature.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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