Apple 2.0

Covering the business that Steve Jobs built

Video: Inside Apple HQ

July 11, 2012: 5:04 PM ET

Corporate recruiting film offers a rare look inside One Infinite Loop

FORTUNE: On Wednesday 9to5Mac's Mark Gurman posted on YouTube a slickly produced Apple (AAPL) video that promotes not a product but the company itself.

[Update: Turns out the film has been available on Apple's human resources website since at least May, when MacMagazine did a piece about it. You can stream the video in high resolution here.]

It's largely narrated by Joel Podolny, the former dean of the Yale School of Management who joined Apple in 2009 to run Apple University, the company's in-house executive training program.

The 4:30-minute film offers a rare chance to see inside One Infinite Loop and to hear from some of the more than 10,000 people who work there.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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