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NPD: Apple iPad sales will surpass notebook sales in 2016

July 3, 2012: 8:33 AM ET

Only, let's be sure to always refer to them generically as "tablets"

Click to enlarge. Source: NPD

FORTUNE -- Like GigaOm's Ryan Kim, NPD uses the term "tablet" as a place holder for Apple's (AAPL) iPad in a forecast Tuesday that suggests 2016 as the year tablet shipments will overtake notebook PCs in the U.S.

In Kim's report on how tablets now outpace smartphones in terms of the traffic they deliver to online shopping sites, he waits until the last sentence of the second paragraph to note that "Almost all of the traffic (95 percent) was from the iPad."

NPD doesn't offer a percentage, but at least  the iPad makes it into the first sentence of the press release:

"Tablet PCs, such as Apple's iPad, are expected to be the growth driver for the mobile PC market over the next few years."

Thanks to John Gruber for spotting Kim's euphemism.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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