Apple 2.0

Covering the business that Steve Jobs built

Apple lovers kick Microsoft's Surface while it's down

June 22, 2012: 7:41 AM ET

One minute and 18 seconds of awkwardness draws millions of viewers on YouTube

FORTUNE: The low point of Microsoft's (MSFT) Surface unveiling Monday came when a prototype tablet crashed in the middle of the keynote. It was bad enough when Steven Sinofsky's embarrassment was couched in nearly 50 minutes of films, presentations and demos that worked. But isolated into a 1:18 YouTube video, it's gone viral -- to the delight of Apple (AAPL) iPad partisans.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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