Apple 2.0

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Survey: 15% would rather give up sex than their iPhone

June 18, 2012: 2:15 PM ET

Findings from a poll of Gazelle customers who have traded in at least one iPhone

Photo: The Addiction Blog

FORTUNE -- To mark the iPhone's fifth birthday on June 29, Gazelle -- a service that buys used Apple (AAPL) devices at steep discounts -- took a survey of more than 1,000 customers and made several disturbing discoveries. From the press release:

  • Asked which device or platform they would not be able to live without, a majority (65%) chose iPhone, while only a few (1%) report not being able to do without Facebook.
  • Nearly 15% of respondents said they'd rather give up sex than go for even a weekend without their iPhone. (Emphasis ours.)
  • More than 25% of survey respondents report that they "almost always" use their iPhone while in a social setting such as during a meal or while at a party.
  • Nearly 4% of respondents report having used their iPhone while having sex. (Emphasis ours.)
  • Nearly 85% of respondents report having used their iPhone while in the bathroom.

Too much information.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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