Apple 2.0

Covering the business that Steve Jobs built

Apple's Tim Cook highlights from All Things Digital

May 30, 2012: 6:19 AM ET

A lot of drumroll about "incredible" new products in the works, but absolutely no details

Source: D10: All Things Digital

FORTUNE -- It turns out that getting Tim Cook to sit in All Things Digital's red "hot seat" is not necessarily the best way to find out what he is up to. You'll learn more about Cook's Apple (AAPL) from Adam Lashinsky's Fortune cover story that you would from Tuesday night's nearly two-hour Q&A with Walt Mossberg and Kara Swisher.

On the hot topic of new products, Cook firmly and repeatedly refused to be drawn in, saying only that "The juices are flowing [at Apple], and we have some incredible things coming out."

He did acknowledge that Siri needs work. "There is more that it can do," he said. "I think you'll be really pleased with some things you will see over the coming months."

And he repeated earlier comments about Apple TV (the set-top box, not the much-rumored TV set). It's an "area of intense interest for us," he said. "We are going to keep pulling this string and see where it takes us."

A 17-minute highlight video is available here. There are plenty of live blogs here.
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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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