Apple 2.0

Covering the business that Steve Jobs built

Video: Jony Ive is knighted

May 24, 2012: 12:25 PM ET

With two taps of a sword, Jony Ive becomes Sir Jonathan

FORTUNE -- Britain's Princess Anne does the honors, then she and Apple's (AAPL) senior vice president for industrial design have a nice long chat.

BELOW: A 2:24 ITV report includes a brief interview with Ive and footage of him and the Queen.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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