Apple 2.0

Covering the business that Steve Jobs built

Apple's roller-coaster ride on the Fortune 500 list

May 7, 2012: 10:11 AM ET

From Jobs to Sculley to Spindler to Amelio to Jobs (again) and Cook

Click to enlarge. Source: Fabio Zambelli from Fortune data

FORTUNE -- It's been seven months since Fabio Zambelli retired SetteB.IT, the Italian-language blog with which he'd been covering Apple (AAPL) for more than five years. But he's still tracking the company's progress. When Fortune released its annual listing of America's 500 largest companies over the weekend -- a list that showed Apple rising from 35 in 2011 to an all-time-high of 17 in 2012 -- Zambelli commemorated the event with the graphic reproduced above. You can see the original on his Twitter account. You can read Fortune's Apple write-up here.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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