Apple 2.0

Covering the business that Steve Jobs built

Asymco: Google makes only $1.70 a year per Android device

April 2, 2012: 2:34 PM ET

Apple, by contrast, generated more than $575 for every iOS device it sold last year


"In terms of returns, Android is sustainable," writes Asymco's Horace Dediu at the end of a long analytical piece posted Monday. "However, in relative terms the value created leaves much to be desired."

That's quite an understatement, especially when you consider how much Apple (AAPL) makes on its mobile devices. According to Dediu, Apple generated $576.30 per iOS device in 2011, including accessories and the licensing of trademarks but excluding income from the App Store, iTunes music, movies, TV shows, iBooks, greeting cards and textbooks.

Hmm. $1.70 vs. $576.30. No wonder Apple is sucking up two thirds of the profit in the mobile phone business.

Dediu's starting point is a settlement offer Google (GOOG) made to Oracle (ORCL) of $2.8 million and 0.515% of Android revenues on an ongoing basis. His assumption is that those numbers represent Google's revenue from Android to date.

"If this is the case," he writes. "We have a significant breakthrough in understanding the economics of Android and the overall mobile platform strategy of Google."

The primary source of Google's mobile revenue, of course, is advertising. Ironically, Google seems to be getting more revenue from iOS devices than Android -- by a factor of 4 to 1 according to The Guardian's Charles Arthur. By more like 5 to 1 according to Dediu.

But as he quickly points out, Android represents many things to Google in terms of strategy:

"P&L considerations were not the only (or even at all) factors in investment for Google," Dediu writes. "Having a hedge against hegemony of potential rivals, having a means to learn and develop new business and having a role in defining the post-PC computing paradigm are all probably bigger considerations than profitability.

"My take is that [Android] is not a bad business," he concludes. "But it's also not a great one."

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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