ChangeWave survey: New iPad roils the business tablet market

March 13, 2012: 9:01 AM ET

Planned sales of competing tablets were falling even before the new iPad was revealed

Click to enlarge. Source: ChangeWave

This was supposed to be the year that Apple (AAPL) started losing market share in the rapidly growing tablet market.

That may be happening among consumers, if you count the Amazon's (AMZN) Kindle Fire as a full-fledged tablet. But there's no sign of it happening in the enterprise.

In fact, a ChangeWave survey of 1,604 business IT buyers conducted in February -- even before the new iPad was revealed and iPad 2's price was cut -- found that more than one in five (22%) planned to buy tablets for their users in the next three months, and that 84% planned to buy Apple iPads. That's the highest level of corporate iPad demand ever recorded in a ChangeWave survey, up 7 percentage points from November's survey.

The list of companies whose corporate market shares appear to be headed south reads like a also-rans who's who, including Samsung, Amazon, HP and Asus. See chart below:

ChangeWave is a division of 451 Research.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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