Apple 2.0

Covering the business that Steve Jobs built

The iPad event by the numbers

March 7, 2012: 3:17 PM ET

A round-up of Apple's latest milestones 

CEO Tim Cook with a big number. Photo: The Verge

No company is better at telling its story with nice round numbers than Apple (AAPL). Here, in the order they arrived, are the numbers it trotted out at Wednesday's iPad event:

  • 362 Apple Stores
  • 110 million customers in Q4
  • 315 million iOS devices sold
  • 62 million in Q4 alone
  • 25 billion iOS apps downloaded
  • 100+ million iCloud customers
  • 15.4 million iPads sold in Q4
  • 200,000+ apps designed for iPad
  • 100+ competing tablets came to market in 2011

According to Asymco's Horace Dediu, none of those numbers were new or surprising, which may help explain why the stock was down more than 1% in post-press conference trading. (By the close of trading, the stock was back in the green.)

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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