Where are the smartphones of yesteryear?


Philip Elmer-DeWitt is a senior editor at Fortune.

The Samsung Moment? The Motorola Cliq? The HTC Magic? The BlackBerry Tour? 

Maybe I don't spend enough time shopping for Google (goog) Android phones, but I always get a kick out of the Top 20 Mobile Phone lists -- measured by ad impressions -- that Millennial Media posts each year.

In the 2011 report issued Thursday there weren't many surprises at the top of the list.

Apple's (aapl) iPhone, the No. 1 best seller in 2010, was No. 1 again in 2011. Research in Motion's (rimm) BlackBerry Curve was still No. 2, Motorola's (mmi) Droid was still No. 3, etc.

The only newcomer among the top 5 was the LG Optimus 5, which came from nowhere to take the No. 4 spot.

It's in the rest of 2010's list that things get interesting. Apparently there is so much churn in the Android market that more than half of the phones in 2010's Top 20 fell completely off the list in 2011.

You can almost hear the marketing departments' desperation in the names they chose for those devices destined to be quickly forgotten: Passion, Storm, Vibrant, Cliq, Clutch, Hero, Incredible, Smooth, Dream.

The Samsung Moment, indeed.

The Xs in the 2010 Top 20 list below mark the devices that fell off the 2011 list. For the 2011 list -- and the rest of Millennial Media's Year in Review, click here.

All products and services featured are based solely on editorial selection. FORTUNE may receive compensation for some links to products and services on this website.

Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions