Apple's new Siri ad: Remind me to do WHAT again?February 10, 2012: 9:39 AM ET
Would that the iPhone's intelligent assistant were as smart as the latest TV ad suggests
Based on my experience with the iPhone 4S, Apple (AAPL) is doing something very un-Applelike in its TV ads for Siri -- over-promise and under-deliver.
Case in point: The last instruction the woman gives her voice-activated assistant in the TV ad that debuted Thursday night. "Remind me to do this again," she tells Siri on a beach in Santa Cruz at the end of what appears to have been a lovely computer-assisted cross-country road trip.
Your mileage may vary, but my Siri would have no clue what was meant by "this."