Apple 2.0

Covering the business that Steve Jobs built

What's the point of those Apple price targets?

February 9, 2012: 9:14 AM ET

Like the tortoise in Achilles' footrace, they may be perpetually unreachable goals

"There's scant evidence that the stock market itself has paid much if any attention to analysts' price targets in recent years," writes Needham's Charlie Wolf in a note to clients Thursday that raises his own Apple (AAPL) target $80 to $620.

He's got a point. the average target among the two-dozen analysts we sampled on October 19, the day after Apple's Q4 2011 earnings report, was $520. Yet that same day the stock fell from $422.24 to $398.62.

Now, with Apple's share price setting new records on a daily basis (it closed Wednesday at $476.68) the mean target, according to Thomson/First Call, has crawled ahead to just over $565.

"Pundits have written scores of articles that purport to explain Apple's tepid valuation," Wolf concludes. "In our opinion, all have failed. And so have we. But we continue to believe the valuation exercise is one worth undertaking if only to calibrate the difference between Apple's current share price and the fair price generated by our model."

Below: Wolf new model. Gotta love that Fudge Factor.

Source: Needham & Co.

Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-Dewitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been covering Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

Email | @philiped | RSS
Featured Newsletters

Every morning, discover the companies, deals and trends in tech that are moving markets and making headlines.

Receive Fortune's newsletter on all the deals that matter, from Wall Street to Sand Hill Road. SUBSCRIBE

Covering the digital giants of Silicon Valley and beyond, an in-depth look at enterprise companies, and the startups disrupting them. Emailed twice weekly.

Anne Fisher answers career-related questions and offers helpful advice for business professionals.

Company Price Change % Change
Bank of America Corp... 7.17 0.19 2.72%
Dell Inc 12.49 -2.59 -17.18%
Ford Motor Co 10.41 0.22 2.16%
Microsoft Corp 29.11 -0.65 -2.18%
General Electric Co 19.18 0.00 0.00%
Data as of 4:05pm ET
Index Last Change % Change
Dow 12,496.15 -6.66 -0.05%
Nasdaq 2,850.12 11.04 0.39%
S&P 500 1,318.86 2.23 0.17%
Treasuries 1.72 -0.07 -4.02%
Data as of 7:12pm ET
Most Popular
Silicon Valley shrugs off Facebook IPO woes
 
HP to cut 27,000 jobs
 
Facebook IPO: What the %$#! happened?
 
Stocks erase hefty losses
 
Investors sue Facebook, Morgan Stanley
 
Powered by WordPress.com VIP.