Today in Tech: How Facebook is using you

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For the first time ever, football fans could catch the Super Bowl online, too. Photo: NFL.com

* NBC streamed the Super Bowl online for the first time ever, and for the most part, it was a great success. The game was also notable for being the subject of 10,000 Tweets or so per second during the last three minutes. (TechCrunch and Twitter)

* A fascinating look into how Facebook and other Internet services like Google track your online interests and behaviors, and how in doing so, other parts of your life may be affected, whether it's your credit limit or even whether a company will hire you. (The New York Times)

* Could ARM's power-sipping chip designs eventually end up as part of an AMD-manufactured chip? AMD's new CTO, Mark Papermaster, implies it's possible. (Wired)

* Memory chipmaker Micron Technology (MU) has a new chief executive in Mark Durcan, who previously served as president and chief operating officer. The appointment came a day after Chairman and CEO Steve Appleton died in a plane crash. (Reuters)

* Google (GOOG) reportedly hired Simon Prakash, an Apple (AAPL) senior director for product integrity. Prakash worked at Apple for eight-plus years, most recently playing a large role for product quality across all of the company's products. (VentureBeat)

* Yelp, which is planning an IPO, reported a loss of $16.9 million last year, significantly more than the nearly $9.7 million it lost in 2010. The reviews site chalks up that amount to increased spending on marketing and product development, both of which increased more than 50% in 2011. (Bloomberg)

* In some U.S. areas, AT&T (T) is throttling down the data speeds of unlimited data users after they consume 2-plus GB of data. (MacRumors)

* Many owners of cell phones capable of 4G are quickly learning the down side to increased speeds, namely, shorter battery life. (The Wall Street Journal)

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