Apple 2.0

Covering the business that Steve Jobs built

Could Siri really help Santa?

December 20, 2011: 7:21 AM ET

Would that Apple's intelligent assistant were as reliable as its Christmas TV ad suggests

Apple (AAPL) has been pushing Siri hard as the key selling point for the iPhone 4S, especially on TV with ads like the Santa spot it began airing this week. (It's also available on YouTube.)

But our experience is that between system outages, misunderstandings and the basic limitations of its knowledge base, Siri is considerably less reliable than the ad blitz suggests -- a disconnect between promise and delivery that is unusual for Apple.

Have you used Siri? Care to share your experience in the poll below?

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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