Apple 2.0

Covering the business that Steve Jobs built

60 iPhones sing Deck the Halls

December 16, 2011: 7:10 AM ET

Some of them are painfully out of tune, but it's for a good cause

Ignited, a high-tech advertising agency with offices in Los Angeles and New York, has come up with a clever holiday promotion. It will donate 5 cents (up to $2,500) to the Los Angeles Mission every time this YouTube video is viewed.

As of Friday morning, it had raised $1,282.55.

Ignited's clients include NBC, Sony and the NFL, but not -- so far --Apple (AAPL).

Via Brian S Hall.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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