Apple 2.0

Covering the business that Steve Jobs built

Amazon, Apple and Verizon join the Black Friday ad wars

November 23, 2011: 10:14 AM ET

Three new TV spots in advance of the holiday selling season

Following a pair of exceptionally well-produced spots from Samsung -- one tasteful, one clever -- pushing their newest Google (GOOG) Android phones, we have three fresh TV ads from Amazon (AMZN), Apple (AAPL) and Verizon (VZ). The latter doesn't seem to have gotten the memo that this season's fashion on Madison Avenue is the soft sell.

Amazon's Kindle Fire:

Apple's iPad 2

Motorola's Droid Razr

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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