iTunes Match is immediately over-subscribed

November 14, 2011: 1:16 PM ET

Apple advises would-be users to come back in an hour

Source: Apple Inc.

Apple's (AAPL) iTunes Match service, which missed its October deadline, went live Monday morning and promptly became over-subscribed. Visitors were advised to come back in an hour. I'd give it a day or two.

The $24.99 per year service scans the music in your iTunes library and matches it to the music available on the iTunes store. Songs that don't match are automatically uploaded.

The idea is to let you play all of your music on any of your iOS devices. It has the added value of replacing low-quality songs ripped from a CD, borrowed from a friend or just ripped off from the Internet with pristine, unprotected (i.e. DRM-free) copies from Apple's servers.

As we noted when Steve Jobs unveiled the service last June, we can see the value for a one-year subscription, but it's not clear why the vast majority of users would ever want to re-up. See Apple offers pirates permanent amnesty for $24.99.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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