Survey: 26% of likely Fire buyers delaying iPad purchaseNovember 9, 2011: 8:38 AM ET
Pent-up demand for the new Kindle is even stronger than for the iPad 2
In a note to clients issued Thursday, RBC's Mike Abramsky shares the results of a ChangeWave survey of 2,600 early adopter types. Two key findings:
- 5% of those surveyed said they had pre-ordered or were very likely to buy Amazon's (AMZN) new Kindle Fire, exceeding the 4% who said they were very likely to buy the original iPad in 2010.
- 26% of those 5% said they would delay or put on hold the purchase of a new iPad.
"Sustained Fire uptake and 'buzz,'" writes Abramsky, "will depend on consumer/reviewer reactions to Fire's user experience."
In a separate note, Rodman & Renshaw's Ashok Kuman repeats rumors that Apple (AAPL) may have scaled back iPad production by 1 to 2 million units "due to moderating sell-through."
Below: Comparing pent-up demand for the Fire and the iPad.