Apple 2.0

Covering the business that Steve Jobs built

Video: A relatively quiet iPhone 4S launch in the Big Apple

October 14, 2011: 10:01 AM ET

The crowd of 350-400 was smaller than the ones that showed up for the iPad and iPad 2

We counted 352 heads before shooting this video. By the time Apple (AAPL) staffers opened the doors at 8:00 a.m., it had probably grown to 400.

We counted 330 at this store for the launch of the iPhone 3GS, 500-600 for the launch of the original iPad and nearly 1,200 for the iPad 2.

Judging from the videos we've seen, the turnout for the iPhone 4S was larger in Asia and Europe than it was in New York City. Several readers have suggested that the weather may have been a factor. That could well be. On the other hand, the rain didn't seem to have deterred the Occupy Wall Street crowd when I stopped by Zuccotti Park on my way home.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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