Apple 2.0

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Of 74 iPhone rumors posted since July 24, 78% were bogus

October 11, 2011: 4:11 PM ET

Between them, the "Big Three" sites responsible for most rumors got only 7 right

Source: Stupid Apple Rumors

If you've ever wondered how much of what you read in the tech blogs is true, Shawn King's Stupid Apple Rumors site has done you -- and the entire profession -- a favor.

Starting on July 24 and for the next two and a half months, the site kept track of every story about Apple's (AAPL) new iPhone posted on 130 different websites.

The first thing King discovered will come as no surprise to anyone who reads Techmeme: Most of what passes for tech reporting is simply a matter of echoing rumors other sites have started. He calls this "coattail riding," and singles out the three worst offenders: iClarified (41 iPhone rumors, none of them original), Applebitch (38) and Ars Technica (28).

His second discovery is that most of these rumors turned out to be bogus. Of the 74 rumors the site identified, 58 were false, 16 true.

The third discovery is that most of the iPhone stories could be traced to three sites with less-than-stellar track records:

The full list of 78 rumors is posted, with links to their sources and coattail riders, at the bottom of the Stupid Apple Rumors home page.

Via: Daring Fireball

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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