From 411 to 35: Apple's bumpy ride through the Fortune 500October 7, 2011: 10:45 AM ET
Everybody knows that Apple was in a downward slide when Steve Jobs returned from exile in 1997. What we tend to forget -- and what Nicolas Rapp's chart above makes clear -- is how long that slide continued, and how many years it took Jobs to turn the company around.
When he died, Apple was once again a Fortune 100 company, ranked at No. 35.