Apple 2.0

Covering the business that Steve Jobs built

Video: Steve Jobs narrating the 1997 'Think Different' TV ad

October 6, 2011: 12:49 PM ET

This one never aired. Richard Dreyfuss provided the voice-over on the broadcast version

The ad and the slogan -- a play on IBM's (IBM) "Think" -- were created for Apple (AAPL) by the Los Angeles office of Chiat\Day.

The spot features, in order of their appearance, Albert EinsteinBob DylanMartin Luther King, Jr.Richard BransonJohn Lennon (with Yoko Ono), Buckminster FullerThomas EdisonMuhammad AliTed TurnerMaria CallasMahatma GandhiAmelia EarhartAlfred HitchcockMartha GrahamJim Henson (with Kermit the Frog), Frank Lloyd Wright and Pablo Picasso.

Thanks to , who posted it on YouTube.

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Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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