Apple 2.0

Covering the business that Steve Jobs built

Will the iPhone's Siri have its 'Egg freckles' moment?

October 5, 2011: 10:30 AM ET

Apple's Newton handwriting recognition system was undone by a comic strip

Click to enlarge. Copyright: Gary Trudeau

The signature feature on the iPhone 4S that Apple (AAPL) unveiled Tuesday is Siri, a so-called intelligent assistant that depends on a lot of fiendishly complex artificial intelligence systems -- voice recognition, understanding context and natural languageĀ -- working flawlessly a high percentage of the time.

Few companies know better than Apple the risks of counting on applied AI to sell consumer electronics. Apple's Newton Message Pad never quite recovered from the drubbing it took in the popular press -- especially the Doonesbury strip posted above -- because its handwriting recognition software failed more often than it worked.

The Newton, which was released in 1993, was a pet project of John Sculley. Steve Jobs killed it in 1998, shortly after he came back to Apple. We assume he wouldn't have signed off on Siri if he didn't think it was ready for prime time.

But we'll find out soon enough.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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