Apple 2.0

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Why Conan O'Brien loves to lampoon Apple (video)

September 10, 2011: 12:56 PM ET

Ripe target, easy to spoof, smack in the middle of his demographic sweet spot

Source: The Conan O'Brian Show

The Conan O'Brian Show Thursday night aired yet another mock Apple (AAPL) video -- its fourth this year, by our count. (See here, here and here.)

This one picks up where news stories about the lost iPhone 5 left off, with Cupertino's crack engineers devising ever more fiendish punishments for whomever took the secret prototype. (Tag line: "You have no idea who you're messing with.")

Why does TeamCoco keep doing this?

First, I assume, because it's good comedy. The story of the iPhone that walked out of a tequila bar is intrinsically funny. Also, there's a pomposity to those Apple videos -- the form that's being spoofed here -- that's asking to be punctured. But most of all, the demographic that buys iPads and iPhones and follows Apple news is a perfect fit for Conan's Twitter-driven comeback: young, hip, well-heeled and wired.

Conan's spoofs are not without their clout. Plenty of Final Cut Pro users protested the release of Final Cut Pro X (and the withdrawal of its predecessor), but none so effectively as the post-production crew of the Conan O'Brian Show. Last week, two months after that video aired, Apple started quietly selling Final Cut Pro again.

Below the fold: The iPhone 5 torture video.

Via Forbes's Brian Caufield.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

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