Apple 2.0

Covering the business that Steve Jobs built

Video: Silicon Valley's rock star

August 27, 2011: 7:16 AM ET

How would you describe Steve Jobs in a sentence or two?

It's not as easy as you might think. In the 1:30 video below (and here), editors at Fortune and CNNMoney try to capture Apple's (AAPL) former CEO in 20 words or less.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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