Apple 2.0

Covering the business that Steve Jobs built

How Steve Jobs saved Apple

August 25, 2011: 3:24 PM ET

In 5:50, why he was ousted, what he learned and what happened when he came back

Source: CNNMoney

I'm particularly fond of the latest video out of CNNMoney, and not just because I get a lot of face time in it.

Steve Jobs once said that Apple (AAPL) was only a few quarters away from bankruptcy in 1996. Today it's the most valuable tech company on the planet, with more than $76 billion in the bank.

For readers who don't already know the story, this piece briskyly covers the key points: why Jobs had to leave Apple in 1985, what he learned in his years in the desert, and how he reinvented the company when he came back.

You can watch it here, and below the fold.


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About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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