Apple 2.0

Covering the business that Steve Jobs built

The Apple Store was down - and not in a good way

August 17, 2011: 9:51 AM ET

For reasons unclear, the online store was not responding Wednesday morning

[UPDATE: As of 11:10 a.m. EST the store seems to be functioning properly. No new products that I can see. Never did get an explanation from Apple PR.]

[UPDATE 2: As of noon EST, the site seems to be misbehaving again. Still no word out of Apple.]

[UPDATE 3: Reader Mehdi Daoudi of Catchpoint Systems reports that the site had fully recovered by 1:40 p.m. Meanwhile, he has quantified the scale of Apple's Wednesday morning problem with some scary looking charts, one of which we've copied below. Still no explanation from Apple PR.]

Click to enlarge. Source: Catchpoint Systems

[UPDATE 4: MacRumors notes that Apple has added a social dimension to its online store -- allowing users who are so inclined to alert their Twitter and Facebook followers that they have purchased, say, an iPod or a Mac Pro. It's not clear how this could be related to the Wednesday's outages.]

The Apple Store often goes down in a good way -- with the classic yellow Post-it note that signals the imminent arrival of a new product or service.

It went down Wednesday morning in a bad way, failing to respond to requests from its own Web browser and triggering instead an error message telling would-be visitors that "the server where this page is located isn't responding."

Trouble at the North Carolina server farm? A denial of service attack by hacker or hackers unknown?

We've asked Apple (AAPL) PR what's going on. Will update if we get an explanation.

Join the Conversation
About This Author
Philip Elmer-Dewitt
Philip Elmer-DeWitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been following Apple since 1982, first for Time Magazine, and now on the Web for

Email | @philiped | RSS
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Powered by VIP.