Monthly Archives: July 2011
  • Why offline ad spending is like 'the war on drugs'

    Customers have moved to the digital realm -- but big-brand advertisers are following reluctantly.

    By Stacy Cowley, CNNMoney tech editor

    FORTUNE -- There's a disconnect between big brands and their customers. People are spending more and more time online and on their gadgets, but advertisers remain wary about shifting their spending into the digital realm. Internet analyst turned venture capitalist Mary Meeker estimates that there's a $50 billion gap between where the money MORE

    Jul 20, 2011 5:19 PM ET
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  • LivingSocial: Don't call it a deals business

    There is more to LivingSocial than meets the eye, according to its CEO.

    By Dan Primack, senior editor

    To many consumers, LivingSocial is Groupon with better writing. Interchangeable, and possibly disposable if someone begins offering deeper discounts for more attractive merchants.

    To LivingSocial, however, a lot of people are missing the deeper point.

    "If you view this as a daily deals business, you've probably lost already," said company CEO Tim O'Shaughnessy, during a panel discussions MORE

    - Jul 20, 2011 2:53 PM ET
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  • Disruption today: All about managing customers' expectations

    Or, the art of selling change.

    Josh James

    FORTUNE -- How do you disrupt when your customers don't want to be disrupted?

    At a roundtable conversation at Fortune's Brainstorm Tech conference in Aspen, Colo., a group of entrepreneurs and fast-growing company executives convened to discuss the ways upstarts are trying to shake up the status quo. But rather than focusing on the incumbents they are seeking to displace, the disruptors engaged in MORE

    - Jul 20, 2011 2:48 PM ET
  • Brainstorm Tech video: Google's Patrick Pichette on Android's future

    Google CFO Patrick Pichette sat down with Fortune's Adam Lashinsky for a wide-ranging discussion about the search giant's business model, its acquisition strategy, Android, and its employee perks. 

    MR. LASHINSKY:  So we have a very, very packed day.  We have a full lineup.  So please join me in welcoming Patrick Pichette, the Chief Financial Officer of Google.

    (Applause.)

    MR. LASHINSKY:  Patrick, welcome.

    MR. PICHETTE:  Thank you.

    MR. LASHINSKY:  Thank you for being here.  You are MORE

    Jul 20, 2011 2:34 PM ET
  • Hackers make "billions" of attacks on Verizon each month

    Security is the biggest challenge as people begin blurring their lines between their personal and corporate gadgets, Verizon's president says.

    By Stacy Cowley, CNNMoney tech editor

    FORTUNE -- Hackers make "literally billions" of attempts each month to break into Verizon's firewalls, Verizon President Lowell McAdam said Wednesday in a discussion at Brainstorm Tech that touched on one of this week's hot topics, phone hacking.

    Watching the giant brouhaha unfold over News International's black-ops practice MORE

    Jul 20, 2011 1:58 PM ET
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  • Brainstorm Tech video: Verizon's Lowell McAdam on competitive landscape

    Verizon chief operating officer Lowell McAdam sat down with Fortune's Stephanie Mehta at the Brainstorm Tech conference to discuss why it passed on the iPhone initially, the pending merger between AT&T and T-Mobile, and hacking.

    MS. MEHTA:  Lowell McAdam is the Chief Operating Officer and President of Verizon, and he's been kind enough to join us for what we hope will be a really wide-ranging conversation about technology, entertainment media and MORE

    - Jul 20, 2011 1:52 PM ET
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  • How Apple's business grows

    A snapshot -- by revenue stream -- of an extraordinary quarter

    Click to enlarge. Source: Asymco.com

    Asymco's Horace Dediu is still trying to wrap his head around the earnings report that Apple (AAPL) issued Tuesday, in which the company announced that it had made more money in its June quarter than it did in December, even without a new iPhone.

    But one thing, he says, is clear:

    "One of the most common themes MORE

    - Jul 20, 2011 1:07 PM ET
  • Can 'freemium' work for businesses, too?

    Moving freemium to the corporate level will be tricky.

    From right to left: Survey Monkey CEO David Goldberg, Index Ventures partner Mike Volpi, unspecific Brainstorm Tech attendee.

    FORTUNE -- With consumer-focused companies like Angry Birds developer Rovio and Spotifyproving that freemium is a valid business model in the consumer space, the next question becomes: can freemium also work its magic with enterprise?

    That was the theme of one breakfast roundtable earlier this MORE

    - Jul 20, 2011 1:04 PM ET
  • Google's CFO: Don't worry, be happy

    Patrick Pichette, chief financial officer for Google, talks Android, Google Plus, and why it's not evil to pay 6% federal tax rate.

    By Jennifer Reingold

    FORTUNE -- Just chill out, people. That was the basic message of Google CFO Patrick Pichette at Fortune's Brainstorm Tech conference this morning. He deflected questions about the next stages of monetizing Google's (GOOG) products by saying, in effect, if you build it, it will come.

    "Everybody's so nervous," MORE

    Jul 20, 2011 12:54 PM ET
  • Attention users of Quicken for Mac who are switching to Lion

    Don't buy Apple's new operating system until you find a new home for your financial data

    Apple doesn't tell you this, so we will.

    With OS X Lion, the new operating system for Macs released Wednesday, Apple (AAPL) has just cut a significant tie to its past -- namely legacy programs like Intuit's (INTU) Quicken that were written for the old PowerPC.

    As John Siracusa points out in his definitive and thoroughly entertaining MORE

    - Jul 20, 2011 11:34 AM ET
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