Today in Tech: Should Microsoft sell Bing?

Fortune's curated selection of the day's most newsworthy tech stories from all over the Web. Sign up to get the newsletter delivered to you every day. 

* With just a 27% share of the U.S. search market, Reuters argues Microsoft should find a buyer for online search engine Bing. (Reuters via The New York Times)

* Google is revising its approach towards Google + users who for one reason or another don't use their full, real names after some accounts were deleted without warning over the weekend. Over the next few weeks, users who are found to somehow violate this policy will instead receive a warning and a chance to fix their profile names before their accounts are actually suspended. (ZDNet)

* Netflix's third quarter earnings predictions will miss Wall Street predictions largely due to its recent price plan tweaks. The changes come as the company tries to shift its user base from more costly DVD plans to streaming-only. To that end,  CEO Reed Hastings and CFO David Wells reported in the company's shareholder letter that last quarter, nearly 75% of new users signed up for the digital-only plans. (All Things D and TechCrunch)

* Zynga announced a venture with Tencent that will see a version of CityVille on the popular Chinese social network. It's a significant move, not only because it exposes the casual gaming company to Tencent's 670 million-plus user base, but it also gives the company another major partnership beyond Facebook. (Zynga and Venturebeat)

* A first look at Apple's 23,000-square foot store in New York's Grand Central Station. Surprisingly, it could turn out to be one of the company's cheapest locations. (Fortune)

* From Amazon to The Wall Street Journal, how companies are rethinking their iOS app strategies. (Wired)

* Ever been compelled to check Facebook, use Instagram, or Tweet while out and about? Why technology may be the new smoking. (TechCrunch)

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