Apple 2.0

Covering the business that Steve Jobs built

Apple flirts with $400

July 25, 2011: 4:35 PM ET

Resistance was high, but the stock still managed to record a 34-year high

Apple (AAPL) closed at $398.50, up

  • $5.20 (1.32%) for the day
  • $83.18 (26.4%) since June 20
  • $79.94 (23.5%) for the year and
  • $139.22 (53.7%) year over year.

Barrons' Tiernan Ray notes that the stock hit $400 twice during the day, once shortly before 1:00 p.m. EDT and then again at 2:25.

Judging from the open interest in Apple weekly calls and puts, Max Pain stands somewhere between $380 and $400.

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About This Author
Philip Elmer-Dewitt
Philip Elmer-Dewitt
Editor, Apple 2.0, Fortune

Philip Elmer-DeWitt has been covering Apple since 1982, first for Time Magazine, and now on the Web for Fortune.com.

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